WHY focus groups?
Outside of networking events, we want to bring meaningful conversations between individuals in startups who are dealing with the same topics, problems and challenges.
Focus groups meet once every 1-2 months and deal with current topics related to the subject of the group. They mainly include people from startups but also from larger companies. Our goal is to ensure that both less and more experienced professionals on the given topic are part of the conversations.
From May 2022, we are piloting our first Focus Group on the topic of Employer Branding. This focus group includes people who deal with this topic in the following companies: hb reavis, Accace, Fumbi, Luigi’s Box, CloudTalk, Vestberry and Techband.
“This focus group of ours allowed me to meet smart people from different companies, but with the same goal – to build the (love) brand of the companies in which we operate. I appreciate that we exchanged tips, opinions and recommendations, from which, I admit, I took inspiration immediately and shared many of them with my colleagues.”
Petra Konáriková, Marketing & Event Manager @ Accace Slovakia
“I missed a place in Slovakia where experiences and know-how from the field of Employer Branding would be regularly shared. I am very happy that it was possible to organize a focus group on this topic and thus have the opportunity to meet not only wonderful and smart people, but also to be inspired and learn new information from the industry.”
Barbora Přidalová, Employer Branding Specialist @ CloudTalk
We run several focus groups during the year, if you have an idea for a topic or want to get involved, contact us.